California, an enormously populous and wealthy state with an outsized impact on the culture, economy and politics of the United States, has a gubernatorial election this year. Jerry Brown, who has served a total of four terms and is the son of a former two-term California governor, isn’t running for reelection due to term limits. […]
Atomic Advocacy
Challenging established paradigms in one of the world’s largest industries
Leslie Dewan and Mark Massie, the co-founders of Transatomic, are striving to make a difference in the world. They want to bring power and light to those who do not have it and they want to show a way to turn “waste” into valuable fuel. In this Fast Company Freethink production, Dewan shares her inspirations […]
Ad Campaign Touts Marvels Of Atomic Technology With Tagline ‘Nuclear. Power The Extraordinary’
The Nuclear Energy Institute (NEI) announced in early September that was starting a new advertising campaign with reimagined creative materials. Using the general tagline of “Nuclear. Power the Extraordinary” the U.S. nuclear industry’s trade organization will be speaking “to the critical role that nuclear technology plays in our lives. With dramatic visuals, the new campaign captures the […]
Atomic Show #259 – David Schumacher The New Fire Movie
David Schumacher is a filmmaker who was inspired to learn more about nuclear energy at a Wired-sponsored event in 2011. That event took place soon after the Fukushima event captured widespread media attention. During the Wired gathering, he heard Bill Gates talk about his investments in TerraPower and his excitement in being involved in the […]
Gas Interests Opposing U.S. Nuke Industry’s State-by-State Strategy
The nuclear industry’s strategy of working in individual U.S. states to obtain support for financially stressed plants has stalled. Despite successfully implemented efforts in New York and Illinois to provide assistance that is narrowly targeted at a handful of especially vulnerable units, no other state has been able to get a support measure out of […]
Atomic Action: Launching pro nuclear smartphone app
Generation Atomic hosted a launch party for its newly available nuclear advocacy app – Atomic Action – with an appropriate spread of apps [appetizers] at TGI Fridays on 5th Avenue in Pittsburg. Timed to coincide with the annual American Nuclear Society Student Conference, the launch party attracted an enthusiastic group of about 40 twenty-something activists […]
Milestone: Pro-nuclear group earns intervenor status in Diablo Canyon proceedings
A real milestone in pro nuclear advocacy has been reached. For the first time in a long time, perhaps the first time ever, a group of citizens who strong support the continued operation of a nuclear power plant has become an intervenor {with the right to claim compensation for costs] in the legal proceedings that […]
Atomic Advocacy enters the App economy with Atomic Action
Though I try not to do this too often, today is a busy day. Therefore, without further ado or editing, here is a press release that Generation Atomic issued this morning. It announces actions and a product that I think you should hear about. FOR IMMEDIATE RELEASE Contact Person: Eric Meyer, Executive Director, Generation Atomic […]
Rally to proclaim support for Diablo Canyon Nuclear Power Plant
Californians for Green Nuclear Power (CGNP) is hosting its 3rd annual rally in support of the continued safe operation of PG&E’s Diablo Canyon Power Plant (DCPP) a week from today on Friday, March 17, 2017 (St. Patrick’s Day). The event starts at 11:00 AM and is schedule to conclude at 1:00 PM. Participants are asked […]
How To Campaign For Clean Air While Eating Plenty Of Brownies
It is heartening to take note of all of the distributed efforts being made around the globe to push nuclear energy back into the conversations relating to current and future energy supplies. For far too long, one of the most amazing, high potential scientific advancements of the 20th century has been demonized and marginalized. Many […]
#AdvancingNuclear took over Twitter yesterday
If you gather enough nuclear nerds and atomic geeks into a single location and include some talented professional communications experts, it’s possible to make a social media splash and capture attention – at least for a short period of time. That is one of the lessons I learned yesterday while attending Third Way’s Advanced Nuclear Summit […]
Micheal Shellenberger tells Cal Poly audience how nuclear fear began. How will it end?
Michael Shellenberger, the director of Environmental Progress, recently gave a talk at Cal Poly titled How Fear of Nuclear Ends. As usual, Michael did a terrific job of presenting the talk and provides excellent graphics in support of his primary discussion points. There is, not surprisingly, more to the story he told. After all, he […]
