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Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Atomic Advocacy

Gas Interests Opposing U.S. Nuke Industry’s State-by-State Strategy

July 6, 2017 By Rod Adams

The nuclear industry’s strategy of working in individual U.S. states to obtain support for financially stressed plants has stalled. Despite successfully implemented efforts in New York and Illinois to provide assistance that is narrowly targeted at a handful of especially vulnerable units, no other state has been able to get a support measure out of […]

Filed Under: Atomic Advocacy, atomic philanthropy, Atomic politics, Fossil fuel competition

Atomic Action: Launching pro nuclear smartphone app

April 6, 2017 By Rod Adams

Generation Atomic hosted a launch party for its newly available nuclear advocacy app – Atomic Action – with an appropriate spread of apps [appetizers] at TGI Fridays on 5th Avenue in Pittsburg. Timed to coincide with the annual American Nuclear Society Student Conference, the launch party attracted an enthusiastic group of about 40 twenty-something activists […]

Filed Under: Atomic Advocacy

Milestone: Pro-nuclear group earns intervenor status in Diablo Canyon proceedings

April 6, 2017 By Rod Adams

A real milestone in pro nuclear advocacy has been reached. For the first time in a long time, perhaps the first time ever, a group of citizens who strong support the continued operation of a nuclear power plant has become an intervenor {with the right to claim compensation for costs] in the legal proceedings that […]

Filed Under: Atomic Advocacy

Atomic Advocacy enters the App economy with Atomic Action

April 4, 2017 By Rod Adams

We like nuclear energy.

Though I try not to do this too often, today is a busy day. Therefore, without further ado or editing, here is a press release that Generation Atomic issued this morning. It announces actions and a product that I think you should hear about. FOR IMMEDIATE RELEASE Contact Person: Eric Meyer, Executive Director, Generation Atomic […]

Filed Under: Atomic Advocacy

Rally to proclaim support for Diablo Canyon Nuclear Power Plant

March 10, 2017 By Rod Adams

Californians for Green Nuclear Power (CGNP) is hosting its 3rd annual rally in support of the continued safe operation of PG&E’s Diablo Canyon Power Plant (DCPP) a week from today on Friday, March 17, 2017 (St. Patrick’s Day). The event starts at 11:00 AM and is schedule to conclude at 1:00 PM. Participants are asked […]

Filed Under: Atomic Advocacy, Atomic politics, Diablo Canyon

How To Campaign For Clean Air While Eating Plenty Of Brownies

March 6, 2017 By Rod Adams

It is heartening to take note of all of the distributed efforts being made around the globe to push nuclear energy back into the conversations relating to current and future energy supplies. For far too long, one of the most amazing, high potential scientific advancements of the 20th century has been demonized and marginalized. Many […]

Filed Under: Atomic Advocacy

#AdvancingNuclear took over Twitter yesterday

February 22, 2017 By Rod Adams

If you gather enough nuclear nerds and atomic geeks into a single location and include some talented professional communications experts, it’s possible to make a social media splash and capture attention – at least for a short period of time. That is one of the lessons I learned yesterday while attending Third Way’s Advanced Nuclear Summit […]

Filed Under: Advanced Atomic Technologies, Advanced Nuclear Summit 2017, Atomic Advocacy

Micheal Shellenberger tells Cal Poly audience how nuclear fear began. How will it end?

January 7, 2017 By Rod Adams 7 Comments

Michael Shellenberger, the director of Environmental Progress, recently gave a talk at Cal Poly titled How Fear of Nuclear Ends. As usual, Michael did a terrific job of presenting the talk and provides excellent graphics in support of his primary discussion points. There is, not surprisingly, more to the story he told. After all, he […]

Filed Under: Pro Nuclear Video, Antinuclear activist, Atomic politics, Diablo Canyon

PBS Newshour teases NOVA’s Nuclear Option

January 5, 2017 By Rod Adams 33 Comments

Judy Woodruff introduced a “must see” segment on PBS’s Newshour last night. JUDY WOODRUFF: Now: why some engineers and investors are making big bets to develop a new generation of nuclear reactors. Miles O’Brien has the story. It was a co-production with our friends at PBS “NOVA” tied to the January 11 documentary “The Nuclear […]

Filed Under: Pro Nuclear Video, Advanced Atomic Technologies, Innovation

U. S. should strengthen and export its atomic energy capabilities

December 31, 2016 By Rod Adams 60 Comments

Donald Trump has once again caused a huge stir with the issuance of a 140 character statement of purpose. Here is the tweet heard around the world: The United States must greatly strengthen and expand its nuclear capability until such time as the world comes to its senses regarding nukes — Donald J. Trump (@realDonaldTrump) […]

Filed Under: Atomic Advocacy, Atomic politics, Business of atomic energy, International nuclear, Nuclear Communications

The New Fire project nears completion. Please prove there’s an eager market

November 28, 2016 By Rod Adams

Advanced nuclear reactor development is so vibrant, interesting and important that it has attracted a filmmaking team. The filmmakers, led by David Schumacher and Derek Wiesenhahn, are telling a story about some of the projects that aim to produce new ways to use fission to power society. The projects have been created by dedicated, interesting […]

Filed Under: Pro Nuclear Video

Maria Korsnick describes nuclear industry strategy under incoming Trump Administration

November 27, 2016 By Rod Adams

Maria Korsnick, the new President and CEO of the Nuclear Energy Institute, recently talked with Monica Trauzzi, host of E&E News’s OnPoint. Korsnick and Trauzzi discussed the nuclear industry’s near term future and its public information strategy under the coming Donald Trump Administration. A complete transcript of the interview is posted on the E&E News […]

Filed Under: Atomic Advocacy, Atomic politics, Nuclear Communications

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