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Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Atomic Advocacy

I apologize for falling for a dirty trick that might have been planted by an oil and gas lobbyist

March 29, 2018 By Rod Adams 7 Comments

Though I take some pride in my critical reading skills and resistance to getting snookered by scam stories, I fell for a doozy yesterday. Unfortunately, I ended up propagating what might have been a clever ruse designed to paint nuclear energy advocacy in a bad light. It’s a story worth telling after I apologize profusely […]

Filed Under: Atomic Advocacy, Atomic politics, Fossil fuel competition

Michael Shellenberger. Independent thinker. Lifelong Democrat. Trying to take back California from “country club” Establishment

March 7, 2018 By Rod Adams 10 Comments

California, an enormously populous and wealthy state with an outsized impact on the culture, economy and politics of the United States, has a gubernatorial election this year. Jerry Brown, who has served a total of four terms and is the son of a former two-term California governor, isn’t running for reelection due to term limits. […]

Filed Under: Atomic Advocacy, Atomic politics, Diablo Canyon

Challenging established paradigms in one of the world’s largest industries

November 28, 2017 By Rod Adams 28 Comments

Leslie Dewan and Mark Massie, the co-founders of Transatomic, are striving to make a difference in the world. They want to bring power and light to those who do not have it and they want to show a way to turn “waste” into valuable fuel. In this Fast Company Freethink production, Dewan shares her inspirations […]

Filed Under: Advanced Atomic Technologies, Atomic Advocacy, Atomic Entrepreneurs, Pro Nuclear Video

Ad Campaign Touts Marvels Of Atomic Technology With Tagline ‘Nuclear. Power The Extraordinary’

October 5, 2017 By Rod Adams 2 Comments

New Power Changes Everything. It's Not New. It's Nuclear

The Nuclear Energy Institute (NEI) announced in early September that was starting a new advertising campaign with reimagined creative materials. Using the general tagline of “Nuclear. Power the Extraordinary” the U.S. nuclear industry’s trade organization will be speaking “to the critical role that nuclear technology plays in our lives. With dramatic visuals, the new campaign captures the […]

Filed Under: Atomic Advocacy, Business of atomic energy, Pro Nuclear Video

Atomic Show #259 – David Schumacher The New Fire Movie

September 29, 2017 By Rod Adams 12 Comments

David Schumacher is a filmmaker who was inspired to learn more about nuclear energy at a Wired-sponsored event in 2011. That event took place soon after the Fukushima event captured widespread media attention. During the Wired gathering, he heard Bill Gates talk about his investments in TerraPower and his excitement in being involved in the […]

Filed Under: Advanced Atomic Technologies, Atomic education, Atomic Pioneers, Podcast, Pro Nuclear Video

Gas Interests Opposing U.S. Nuke Industry’s State-by-State Strategy

July 6, 2017 By Rod Adams

The nuclear industry’s strategy of working in individual U.S. states to obtain support for financially stressed plants has stalled. Despite successfully implemented efforts in New York and Illinois to provide assistance that is narrowly targeted at a handful of especially vulnerable units, no other state has been able to get a support measure out of […]

Filed Under: Atomic Advocacy, atomic philanthropy, Atomic politics, Fossil fuel competition

Atomic Action: Launching pro nuclear smartphone app

April 6, 2017 By Rod Adams

Generation Atomic hosted a launch party for its newly available nuclear advocacy app – Atomic Action – with an appropriate spread of apps [appetizers] at TGI Fridays on 5th Avenue in Pittsburg. Timed to coincide with the annual American Nuclear Society Student Conference, the launch party attracted an enthusiastic group of about 40 twenty-something activists […]

Filed Under: Atomic Advocacy

Milestone: Pro-nuclear group earns intervenor status in Diablo Canyon proceedings

April 6, 2017 By Rod Adams

A real milestone in pro nuclear advocacy has been reached. For the first time in a long time, perhaps the first time ever, a group of citizens who strong support the continued operation of a nuclear power plant has become an intervenor {with the right to claim compensation for costs] in the legal proceedings that […]

Filed Under: Atomic Advocacy

Atomic Advocacy enters the App economy with Atomic Action

April 4, 2017 By Rod Adams

We like nuclear energy.

Though I try not to do this too often, today is a busy day. Therefore, without further ado or editing, here is a press release that Generation Atomic issued this morning. It announces actions and a product that I think you should hear about. FOR IMMEDIATE RELEASE Contact Person: Eric Meyer, Executive Director, Generation Atomic […]

Filed Under: Atomic Advocacy

Rally to proclaim support for Diablo Canyon Nuclear Power Plant

March 10, 2017 By Rod Adams

Californians for Green Nuclear Power (CGNP) is hosting its 3rd annual rally in support of the continued safe operation of PG&E’s Diablo Canyon Power Plant (DCPP) a week from today on Friday, March 17, 2017 (St. Patrick’s Day). The event starts at 11:00 AM and is schedule to conclude at 1:00 PM. Participants are asked […]

Filed Under: Atomic Advocacy, Atomic politics, Diablo Canyon

How To Campaign For Clean Air While Eating Plenty Of Brownies

March 6, 2017 By Rod Adams

It is heartening to take note of all of the distributed efforts being made around the globe to push nuclear energy back into the conversations relating to current and future energy supplies. For far too long, one of the most amazing, high potential scientific advancements of the 20th century has been demonized and marginalized. Many […]

Filed Under: Atomic Advocacy

#AdvancingNuclear took over Twitter yesterday

February 22, 2017 By Rod Adams

If you gather enough nuclear nerds and atomic geeks into a single location and include some talented professional communications experts, it’s possible to make a social media splash and capture attention – at least for a short period of time. That is one of the lessons I learned yesterday while attending Third Way’s Advanced Nuclear Summit […]

Filed Under: Advanced Atomic Technologies, Advanced Nuclear Summit 2017, Atomic Advocacy

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