It is not hard to find examples of a serious marketing push by the natural gas industry in our nation’s capital. The industry recognizes that important decisions for the future of the industry and its long term profitability are going to be made within the next few months. I snapped a few photos of the messages that I saw on a Metro train ride this morning. Please forgive the quality – it is not easy to snap a phone based photo on a moving train.
Notice the simplicity of the message – “Clean, Affordable, Abundant, American. Natural Gas is the Answer.” (If natural gas is the answer, just what was the question?) Here is the sign on the other side of the train:
This one has a similar message “Clean, Affordable, Abundant, American. The Future Runs on Natural Gas.”
That message may be true, as long as the future only lasts about 100 years and usage does not increase at all from today’s levels. If you think humans should have a longer future or if you believe that energy demands are going to increase as the population grows and as our economy improves, then you need to keep looking for a better future power source.