This is the kind of TV spot that we need the public to see at least as often as they see ads for “clean natural gas” or “100 years of energy right under our feet.”
I realize that utility leaders have been taught that advertising is a cost with unmeasurable returns. For some odd reason, an exception seems to be a willingness to spend money running ads with the express purpose of trying to convince people to stop buying their product, but that is a topic for another commentary.
However, perceptions matter and repetition works. The public needs to see the friendly faces of nuclear professionals telling them that we do what we do because we are proud of our technology’s ability to reliably provide a valuable product that does not harm the environment.
Way to go, Bruce Power. Congratulations on contributing to a power grid that has some of the world’s lowest cost electricity and lowest levels of CO2 emissions per unit of power (39 grams/kilowatt-hour for the current mix on May 2.)
Note: The above link brings you to a table that will show you the current rate for whenever you follow it.