Atomic Insights LLC is a for-profit, tax-paying, publishing company based in the beautiful Blue Ridge foothills of South Central Virginia.
Atomic Insights view of world
Our service for customers is to produce and distribute accurate information about interesting or useful topics associated with atomic technologies. Among other topics we discuss atomic energy, the competitors to atomic energy, radiation, the risks and benefits of using nuclear technology, the relationship of nuclear technology to environmental stewardship, regulations associated with nuclear technology, ways to improve the quality and efficiency of the nuclear regulatory process, and the hazards of avoiding the use of nuclear technology.
Our offerings currently include both written and audio publications. You’re reading Atomic Insights now, but there are more than 2,200 archived articles dating back more than 20 years. The Atomic Show provides original material with conversations and interviews. The complete archive is available for download.
Our Atomic Audio Extra service provides recorded presentations or talks from public meetings or privately organized conferences — with permission from the originator, of course. We occasionally supplement written and audio offerings with video productions. We’d like to expand that segment, but it consumes far more resources than the other two segments.
Many people ask how we make money if we provide free, unfettered access to our information products.
Our enterprise uses a “value for value” model that depends on individuals, groups and corporations who believe our products and services are worth supporting.
We let readers and listeners decide how much those products and services are worth to them. Some of our supporters recognize additional value by ensuring that our products remain available to all and not obscured with advertising or hidden behind pay walls.
Atomic Insights never sells contact information; readers and listeners are the customers, not the product. While contributions are always welcome, they do not influence our editorial judgement or threaten our independence. We keep our fixed costs low and have reliable sources of income that have a low probability of disappearing.
If you value Atomic Insights and believe that more people need access to atomic information, here is a convenient button for making a donation.
We’d like a better name than “donation” for your payment, but so far, we haven’t come up with anything. We don’t like to beg or imply that we’re dependent on the kindness of strangers. Payments to a profit-making company like Atomic Insights LLC will never be tax deductible.
On the other side of the discussion we don’t like the notion of establishing price lists or hiding our useful information behind complicating paywalls.
There is little or no cost to us if more people read and listen to our material, but additional income and resources can positively influence our future ability to provide great content. It will also enable us to influence the growing acceptability of atomic technology to address some of the world’s most “wicked” challenges. (Those statements do NOT mean that we encourage you to steal our stuff and claim it as your own.)
The paid advertising model is inappropriate for us; it reduces the quality of the learning experience by cluttering up your display with extraneous information and images. We don’t like the idea of misleading our readers through the use of native ads designed to look like original content from Atomic Insights, though we will provide occasional placement of clearly marked conference, meeting, service or product announcements for pay.
Bottom line – if you like Atomic Insights and want to see its reach and influence grow, please make a donation of any size. Repeated or automatically scheduled donations are always welcome.
If you don’t mind us giving you public credit, please let us know. If you prefer to quietly support improved content, that’s okay too.
I figured it was about damn time this student chipped in!
Btw, I forgot to note on that page that I’m okay with public credit. Why should we be embarrassed about the truth?
Thanks Rod, and keep it up!
@Gareth Fairclough
Thank you for the generous support of our information sharing enterprise. We can always use more customers like you.
I think you could reasonably call this a “subscription”, even though it’s not strictly required for access.