I’ve been complaining about the lack of nuclear energy advertising for a long time. If you visit here regularly, you’ve seen the commercials from Bruce Power. You might even remember the Funkytown themed commercial from Areva. I think this commercial from Westinghouse is in the same league. Please let me know if you see it […]
Pro Nuclear Video
Pandora’s Promise – bullseye against wrong target
I had an experience this weekend that reinforced my growing understanding that pronuclear advocates have been distracted by the wrong target. Instead of focusing our fire against the people — both outside and inside the industry — who have successfully driven up the cost of nuclear energy to a point at which it is unable […]
Pandora’s Promise disrupts assumptions about nuclear energy
If Robert Stone’s primary purpose in creating Pandora’s Promise was to generate discussion about nuclear energy, it appears that he has succeeded. If his underlying purpose was to generate heated and uncomfortable reactions from people who have invested their entire career identity into being a go-to person for a negative comment about nuclear energy for […]
Pandora’s Promise Review Roundup
Robert Stone’s Pandora’s Promise has been capturing attention and encouraging people to challenge their personal beliefs and tribal assumptions. Stone’s documentary is a classic “journey of discovery” tale featuring five people who changed their minds about nuclear energy from opposition to support. It takes viewers along the path of knowledge discovery followed by Gwyneth Cravens, […]
Nuclear Clean Air Energy – Promotion via Indy Car racing
Since I often point out how infrequently the nuclear industry advertises its clean and exceedingly useful product, I suppose it is only fair for me to point out those occasions when nuclear companies make an effort to communication a clear, concise, memorable, marketing message. Here’s hoping that the encouragement spawns additional efforts!
Pitching nuclear energy and explaining value of new plant construction
I returned last night from a short vacation to Washington, DC. I am such an atomic geek that my idea of a vacation is to spend a couple of days at the Nuclear Energy Assembly (NEA) in a dim hotel conference room surrounded by a crowd of business leaders, many in dark suits who qualify […]
How power generation works in Ontario
About a week ago, ANS Nuclear Cafe shared the below video from Ontario Power Generation as part of their Friday Matinee series of videos. It’s pretty good and worth sharing here. If you wonder why I am taking the easy road out today and not writing very much, I suggest that you visit ANS Nuclear […]
Faces of nuclear energy from Bruce Power
This is the kind of TV spot that we need the public to see at least as often as they see ads for “clean natural gas” or “100 years of energy right under our feet.” I realize that utility leaders have been taught that advertising is a cost with unmeasurable returns. For some odd reason, […]
Call them unreliable
Rick Maltese is a creative artist who spent this afternoon creating an amusing parody of the diffuse, weather dependent, unreliable power sources that some think can beat both fossil fuel and nuclear energy. Share Call Them Unreliable widely! PS – Just in case you would like to have a sing along at your next pronuclear […]
Nuclear energy saves lives
I stumbled across the above video from DNews. Here is how DNews describes itself: DNews is dedicated to satisfying your curiosity and to bringing you mind-bending stories and perspectives you won’t find anywhere else. New videos, twice daily at youtube.com/dnews Though there are some points that could be improved, I think the presenter did a […]
Measuring natural gamma radiation that human bodies have evolved to handle
Communicating complex subjects is often easier in person or on video. As one of my visually oriented friends likes to say, if a picture is worth a thousand words, a good quality video can be worth 30,000 words per second. Here is a clear, short video that shows how natural gamma radiation surrounds us all […]
Coal down, nuclear up – punchy ads from Bruce Power
Warning – these ads from Bruce Power might offend those who make their living by selling coal, financing coal, transporting coal, burning coal, mining coal, or selling systems that attempt to make coal cleaner. The general theme of the series is: We’re proud to be nukes! Supplying clean, affordable, reliable nuclear power that empowers prosperity […]
