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  • Pronuclear videos continuing to proliferate – The Nuclear Option

    With a hat tip to Ben Heard at Decarbonize SA, I thought it might inspire you to see two videos side by side. These videos were created in geographic locations that are about as far apart as you can get and still be on Earth. As far as I can tell, neither creative team knew…

  • Transatomic Power – Anatomy of Next

    Dr. Leslie Dewan is a co-founder and the CEO of Transatomic Power, a venture capital-funded start-up based on research conducted at MIT. Along with Mark Massie, the other co-founder, Dewan is exploring a design that uses a molten salt fuel that enables materials currently classified as “nuclear waste” to provide the heat source for a…

  • Ad Campaign Touts Marvels Of Atomic Technology With Tagline ‘Nuclear. Power The Extraordinary’

    The Nuclear Energy Institute (NEI) announced in early September that was starting a new advertising campaign with reimagined creative materials. Using the general tagline of “Nuclear. Power the Extraordinary” the U.S. nuclear industry’s trade organization will be speaking “to the critical role that nuclear technology plays in our lives. With dramatic visuals, the new campaign captures the…

  • Power cheaper than coal – thorium AND uranium make it possible

    Bob Hargraves, the author of Thorium: Energy Cheaper than Coal, recently traveled to Shanghai to present a 30 minute talk summarizing the main points of discussion that he covered in his book. The occasion of the trip was Thorium Energy Conference 2012. Bob is a professor with a good facility for numbers and a talent…

  • Disneyland 3-14 – Our Friend, The Atom

    On Sunday, January 23, 1957, a large American audience gathered around their television sets to watch the weekly episode of Disneyland, a popular show created and hosted by Walt Disney in return for an investment from ABC that he used to build Disneyland. On that evening, the audience was treated to a compressed course in…

  • Finally – A simple, direct, pro-nuclear advertisement

    I’ve been complaining about the lack of nuclear energy advertising for a long time. If you visit here regularly, you’ve seen the commercials from Bruce Power. You might even remember the Funkytown themed commercial from Areva. I think this commercial from Westinghouse is in the same league. Please let me know if you see it…