Warning – these ads from Bruce Power might offend those who make their living by selling coal, financing coal, transporting coal, burning coal, mining coal, or selling systems that attempt to make coal cleaner.
The general theme of the series is:
We’re proud to be nukes! Supplying clean, affordable, reliable nuclear power that empowers prosperity while it cleans the air and reduces coal consumption.
I am going to bet that James Greenidge will get a kick out of seeing an unabashed pronuclear ad campaign. We’re getting closer to having a home grown company that takes on the hydrocarbon industry head on; Bruce Power is at least from North America. Entergy, Exelon, Next Era, Dominion, SCANA and Southern Company – let’s see what you can do to compete with this!