Nuclear Communications

  • Atomic Show #210 – Leadership by Navy nukes

    This show was inspired by a post on Life, Liberty and the Pursuit of Healthiness titled Why I’m Not Afraid of Fukushima. That post was written by a guest blogger named Jeremiah Scott; he is an electrical engineering student who is attending college in the Pacific Northwest with the help of the GI bill. He…

  • I want a nuclear plant in my backyard. So do some of my neighbors

    Watch more video from the CNN channel on Frequency Though I sometimes suffer from the blues, I am not crazy — I swear. Even though I am just a guy who often blogs in my PJs, I’m also pretty sure that I am not a nobody. In fact, none of us are nobodies, we are…

  • Nuclear professionals can, and should get emotional

    Entergy’s announced decision to close Vermont Yankee hit me pretty hard. It was the fifth announced closure of a large nuclear reactor in 2013. It was one more indication that the nuclear renaissance that seemed so close to becoming real in 2005 is struggling. It was also an announcement that I took a little personally,…

  • Time for an atomic career change

    It is time for a career change. For the foreseeable future, I am going to write books and articles for a living. This career move has been a long time in the making. During my first interview for a nuclear-related job, Admiral Rickover asked me, “English major? Why are you an English major?” I responded…

  • Atomic Show #208 – Communicating about nuclear energy

    On the evening of September 22, 2013, I gathered a group of friends who are also pronuclear communicators. We spoke for nearly 90 minutes about some of the challenges that we face in helping people to understand the enormous benefits provided by atomic energy and the vast array of good things we are giving up…

  • Atomic Show #207- Stomping scare stories

    There has been a whole spate of scary stories published in the past couple of weeks about various aspects of nuclear energy. While the reason for the flood is not entirely clear, some atomic advocates — including me — believe that people who have invested their careers in working to halt nuclear energy are worried…

  • Nuclear professional explains why he strongly reacts to antinuclear statements

    This post originated as a comment buried deep in a thread that already includes more than 100 comments. It clearly explains why nuclear energy professionals can become rather abrupt when engaging in conversations about energy with people opposed to nuclear energy that claim to be energy policy experts. That is especially true in cases where…

  • Demonizing existing nuclear technology is a poor communications tool

    A good friend shared a link to a blog titled Taking physics to new audiences: a realisation. It is a wonderful story about a particle physicist who has a twin sister who is a professional historian. Following a conversation about nuclear energy, the physicist has avoided talking to her sister about what she does at…

  • Atomic Show #205 – Peter Sandman teaches nuclear communicators

    Dr. Peter Sandman is one of the world’s leading experts on risk communications. He is the author of one of the most referenced texts for practitioners in the field titled Responding to Community Outrage: Strategies for Effective Risk Communications. After building a profitable consulting business that has provided the resources to send both his children…

  • Pitching nuclear energy and explaining value of new plant construction

    I returned last night from a short vacation to Washington, DC. I am such an atomic geek that my idea of a vacation is to spend a couple of days at the Nuclear Energy Assembly (NEA) in a dim hotel conference room surrounded by a crowd of business leaders, many in dark suits who qualify…

  • Crash course in outrage management

    A couple of days ago, Andrew, an Atomic Insights contributor pointed me to Dr. Peter Sandman, a man who built a career out of helping large organizations improve their ability to communicate about risk. I want to thank Andrew for helping me to put a name to a topic that I’ve been wanting to study…