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Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Stewart Brand talks about why it’s time to rebrand nukes.

May 10, 2008 By Rod Adams

Kiera Butler has produced a post on Mother Jones titled Power Q&A: Stewart Brand: The Long Now futurist and founder of the Whole Earth Catalog talks about why it’s time to rebrand nukes.

I read the posted interview twice and did not see any real discussion or mention of rebranding nuclear power. Sure, Stewart says some positive things about the technology that might cause some Mother Jones readers some angst, but neither he nor the interviewer talk about ways to make the concepts more palatable by an effort to change the terminology. Could it be merely a coincidence that the author (or headline writer) came up with the phrase during the same week as we have been discussing that very same concept here and on the DSC?

Is it possible that Ms. Butler or her headline writer is either listening to the Daily Source Code (DSC) (episodes 753-756) discussion about rebranding nuclear power, listening to the Atomic Show answer to that discussion, or reading our conversation on the Atomic Insights post titled Atomic Show 093 – Time shifted conversation with Adam Curry (The Podfather)”?

It would sure be cool to think that the word is getting out that there is a new, deep and engaging discussion going on about the atomic alternative to continued fossil fuel consumption.

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About Rod Adams

Rod Adams is an atomic energy expert with small nuclear plant operating and design experience, now serving as a Managing Partner at Nucleation Capital, an emerging climate-focused fund. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., one of the earliest advanced nuclear ventures, has engaged in technical, strategic, political, historic and financial discussion and analysis of the nuclear industry, its technology and policies for several decades. He is the founder of Atomic Insights and host and producer of The Atomic Show Podcast.

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