On December 11, 2009, I downloaded a copy of ExxonMobil’s publication titled “Outlook for Energy: A View to 2030”. When I searched through the document to see what ExxonMobil, a large supplier of both oil and natural gas that compete with nuclear energy for market share, had to say about the future of nuclear energy. As a fact-driven company, ExxonMobil does not ignore nuclear and recognizes that it plays a large role today and has the potential to grow rapidly in the future.
While searching the document to see where the word “nuclear” appeared in the document, I was surprised to see the word flashing from underneath some of the graphics. In one place, the way that it flashed completely changed the meaning of a highlighted quote box. On page 26, there is a quote in the upper right hand corner of the page that says:
Oil and natural gas remain essential through 2030, but the most important “fuel” of all will be energy saved through improved efficiency.
However, when I searched for the word nuclear, here is what it looked like it said as I clicked on the next arrow:
Oil and natural gas remain essential through 2030, but the most important “fuel” of all will be nuclear energy . . .
(I got so excited when I saw that word pop up in that particular location that I stopped reading the rest of the quote box.)
I know it was probably quite accidental and that it really meant nothing, but I was so amused that I documented the experience in the above video.
Just in case people might accuse me of making stuff up, I asked Atomic Insights readers to visit ExxonMobil’s web site and download the document before it got changed and to document their experience through the comment section on the December 11, 2009 post. If you do not believe that the document that I described in the video actually came directly from ExxonMobil, go and read the comments. (Many commenters on Atomic Insights are engineering types, so you will find that they have come up with a logical explanation that does not involve any secret admiration, but my interpretation is more amusing and interesting.)