ExxonMobil Teaching Sports Fans About Hydraulic Fracturing

ByRod Adams

I am a college football fan and love spending time with my family gathered around the TV – or at live games at my alma mater. While watching the games, I sometimes cause family members to groan or roll their eyes when I comment on the commercials. Paying attention to commercials is also one of my hobbies – I do not just wait for the Super Bowl extravaganzas.

On Saturday, October 9, I noticed a new addition to the line of commercials that ExxonMobil often airs about its investments in renewable or alternative forms energy. This one features an engineer talking about loving her job extracting natural gas from hard rock formations. The production value is quite evident; ExxonMobil does not do things on the cheap. I saw it aired at least a half a dozen times on at least two different networks on Saturday. ExxonMobil recently spent $41 Billion to purchase XTO, a domestic company that specializes in producing gas from hard rock formations.

If you want to see the video, please click on the link. It is never a good idea to even think about infringing on the copyright of commercials produced by the world’s largest company.

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Rod Adams

Rod Adams is Managing Partner of Nucleation Capital, a venture fund that invests in advanced nuclear, which provides affordable access to this clean energy sector to pronuclear and impact investors. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., which was one of the earliest advanced nuclear ventures, is an atomic energy expert with small nuclear plant operating and design experience. He has engaged in technical, strategic, political, historic and financial analysis of the nuclear industry, its technology, regulation, and policies for several decades through Atomic Insights, both as its primary blogger and as host of The Atomic Show Podcast. Please click here to subscribe to the Atomic Show RSS feed. To join Rod's pronuclear network and receive his occasional newsletter, click here.

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    Renewables people are masters in marketing. Unreliable intermittent generators whose output is all over the place, and usually badly correlated…

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