Atomic Show #344 – Jarret Adams, Founder Full On Communications

There are few industries in the world that have a greater need for skilled communications than the nuclear industry. It’s a challenging technology to understand and to explain to those who are not really interested in the nitty gritty details. There is a significant portion of the industry that believes in silently going about its tasks, partly because there are so many parts of the field that are classified. The influence of the Silent Service is deep and wide within the nuclear sector.

There is a growing group that has a different point of view. They bring originality and experiences from outside of nuclear and are not constrained by the traditional tactics. Those newcomers aren’t starting from scratch, however. There are some experienced communicators who also have valuable thoughts and ideas that they are willing to share.

Jarret Adams, the founder of Full On Communications, has been professionally explaining the nuclear industry for more than 

He started his career as a business journalist. He learned about the nuclear industry during a stint with the Nuclear Energy Institute. While there, he learned the value and the promise of nuclear energy and chose to realign his career to support and defend what was, at the time, a bruised sector with exciting potential for growth and for making positive contributions to humanity.

He took advantage of his facility with the French language as he moved over to Areva, which had ambitious plans for international growth during the first phase of the nuclear renaissance that continues today.

As prospects for immediate growth diminished as an extended period of low cost natural gas was combined with strongly negative public perceptions caused by the widely publicized damage at TEPCO’s Fukushima Daiichi nuclear plant, Jarret departed from Areva to become the Communications Director in the UAE for an international public relations firm. He was part of the program that enabled the UAE to expeditiously create a capable nuclear industry where there wasn’t one before.

Following his time in the UAE, Jarret founded Full On Communications to provide services to a broader and more diverse set of customers in the nuclear industry.

We discussed the importance of story telling, the value of purchased media time to enable companies to tell their own stories and the importance of techniques like press releases to keep the public, the press and investors informed about both progress and hurdles.

Full On Communications recently celebrated its 10th Anniversary. Jarret and his team have contributed to many of the initiatives and actions that have combined to dramatically change the future prospects for nuclear energy development. They look forward to many more years of growth as the next stage of the nuclear renaissance continues to emerge.

Podcast: Play in new window | Download (Duration: 47:25 — 45.6MB)

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