Knowing how ad placement works on the internet, I thought I would capture and share a recent experience I had while reading an article on The Hill E2 Wire titled Libyan turmoil, $100 per barrel oil fuel Republican drilling push on Capitol Hill.
I love having a forward looking neighbor and competitor in the nuclear business.
Rod Adams is Managing Partner of Nucleation Capital, a venture fund that invests in advanced nuclear, which provides affordable access to this clean energy sector to pronuclear and impact investors. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., which was one of the earliest advanced nuclear ventures, is an atomic energy expert with small nuclear plant operating and design experience. He has engaged in technical, strategic, political, historic and financial analysis of the nuclear industry, its technology, regulation, and policies for several decades through Atomic Insights, both as its primary blogger and as host of The Atomic Show Podcast. Please click here to subscribe to the Atomic Show RSS feed. To join Rod's pronuclear network and receive his occasional newsletter, click here.
Comments are closed.
The Clinton Nuclear Plant also in Illinois was shutdown essentially for almost 2 years before it was taken over by…
Good Podcast – Very informative One thing that was not discussed is how to deal with a particular fear that…
Renewables people are masters in marketing. Unreliable intermittent generators whose output is all over the place, and usually badly correlated…
Looking at their lineup, Westinghouse seems bound and determined to keep Gen IV in its “place” which is apparently the…
So they are developing a scaled down version of the AP1000, which is a scaled up version of the AP600,…
While doing a vanity search on Technorati to see if there was anything interesting being said about Atomic Insights, I found a post by a reader who is also a blogger that caught my attention. The title did it – Sticking Up For “Our Man Adams”. As a pretty vain guy, I had to follow…
Yesterday morning, NPR had a segment discussing the controversy over protecting certain portions of the Mojave Desert from solar energy development. It describes how one project developer was planning to grade and level 5500 acres of land and then cover that cleared area with a quarter of a million truckloads of gravel to form the…
We have reached the point where a response to the time worn question “What about Three Mile Island and Chernobyl?” can be answered with “They were both problems that happened MORE than 20 years ago.” Of course, there is room for discussion about the events and they should not be dismissed or forgotten, but the…
Some of you might remember the conversation that I had last summer with John Horgan, a writer for Scientific American and a regular participant on Bloggingheads.tv. He contacted me during the weekend, asking if there was any way we could set up a conversation so that he could get my take on the events happening…
A reader introduced me to a site that I had not yet visited called Watt’s Up With That. He told me that there was an active conversation going discussing the merits of atomic fission (aka nuclear power) versus renewable energy and fossil fuel. When I found the thread titled Renewable energy – our downfall? I…
A couple of days ago, I shared a video titled I’ve Got the Power that was produced by three middle school students from Racine Wisconsin. That video was C-Span’s grand prize winner in its annual studentcam contest. It beat out more than 1000 competitive submissions, including those submitted in the high school category. Here is…
This might be a little off-topic, but as long as we’re talking about ads, I’d like to throw out an idea for any nuclear energy marketers who might stumble across this posting. . .
A few years back, as I was taking a physics course, I went through a period where I was really thinking a lot about just what energy *is*. That is, what is the definition of energy? I mean, if you have to explain to a child or high schooler about energy, what do you tell them energy is?
There are many complicated ways to explain that, but I think there’s at least one simple answer: energy is the potential for change.
Without energy we would live in a completely static, unchanging universe. Energy is motion, heat, light, chemical reactions, the forces of gravity, electromagnetism, and the nuclear forces.
So, here’s where the marketing idea comes in: we live in a country with many problems, one of them being a situation where our energy supply is tenuous at best, and where almost everyone wants CHANGE. Energy is the potential for change, and no source has more energy than nuclear.
I really think you could build a nuclear marketing campaign around that play on words.
A little while after posting this, I remembered that Gwyneth Craven’s had authored a book called “The Power To Change The World”, so one person at least has already been using this idea. I had forgotten about it, but then it came back to me . . . after I posted the above, I got to thinking that sounded kind of familiar, then I remembered her book.