Knowing how ad placement works on the internet, I thought I would capture and share a recent experience I had while reading an article on The Hill E2 Wire titled Libyan turmoil, $100 per barrel oil fuel Republican drilling push on Capitol Hill.
I love having a forward looking neighbor and competitor in the nuclear business.
Rod Adams is Managing Partner of Nucleation Capital, a venture fund that invests in advanced nuclear, which provides affordable access to this clean energy sector to pronuclear and impact investors. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., which was one of the earliest advanced nuclear ventures, is an atomic energy expert with small nuclear plant operating and design experience. He has engaged in technical, strategic, political, historic and financial analysis of the nuclear industry, its technology, regulation, and policies for several decades through Atomic Insights, both as its primary blogger and as host of The Atomic Show Podcast. Please click here to subscribe to the Atomic Show RSS feed. To join Rod's pronuclear network and receive his occasional newsletter, click here.
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This might be a little off-topic, but as long as we’re talking about ads, I’d like to throw out an idea for any nuclear energy marketers who might stumble across this posting. . .
A few years back, as I was taking a physics course, I went through a period where I was really thinking a lot about just what energy *is*. That is, what is the definition of energy? I mean, if you have to explain to a child or high schooler about energy, what do you tell them energy is?
There are many complicated ways to explain that, but I think there’s at least one simple answer: energy is the potential for change.
Without energy we would live in a completely static, unchanging universe. Energy is motion, heat, light, chemical reactions, the forces of gravity, electromagnetism, and the nuclear forces.
So, here’s where the marketing idea comes in: we live in a country with many problems, one of them being a situation where our energy supply is tenuous at best, and where almost everyone wants CHANGE. Energy is the potential for change, and no source has more energy than nuclear.
I really think you could build a nuclear marketing campaign around that play on words.
A little while after posting this, I remembered that Gwyneth Craven’s had authored a book called “The Power To Change The World”, so one person at least has already been using this idea. I had forgotten about it, but then it came back to me . . . after I posted the above, I got to thinking that sounded kind of familiar, then I remembered her book.