Intriguing new brand name – Nu-Clear power

ByRod Adams

As regular readers of Atomic Insights know, Adam Curry, one of the founders of the “new media” company called Mevio.com – formerly known as Podshow – has been asking his Daily Source Code (DSC) listeners to think about ways to rebrand nuclear energy.

Today, while on a long bike ride taking advantage of a gorgeous spring day, I had my iPod ear buds jammed in. At about minute 29:30 of episode 758 of the DSC, I got a big grin as I listened to a caller named Paul suggest that we might simply want to more carefully pronounce the word we already have.

Say it carefully to yourself – Nu-Clear power. Think nu = new. Then visualize clear air, clear water, clear of contaminants like CO2, SOx, NOx, mercury and soot. I LIKE it. It reminds me a bit of my luggage tag – which was provided by the Nuclear Energy Institute.

(Warning: The DSC carries an iTunes explicit tag, and discusses adult oriented subjects.)

Rod Adams
Rod Adams

Rod Adams is Managing Partner of Nucleation Capital, a venture fund that invests in advanced nuclear, which provides affordable access to this clean energy sector to pronuclear and impact investors. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., which was one of the earliest advanced nuclear ventures, is an atomic energy expert with small nuclear plant operating and design experience. He has engaged in technical, strategic, political, historic and financial analysis of the nuclear industry, its technology, regulation, and policies for several decades through Atomic Insights, both as its primary blogger and as host of The Atomic Show Podcast. Please click here to subscribe to the Atomic Show RSS feed. To join Rod's pronuclear network and receive his occasional newsletter, click here.

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