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Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Slanted ad from BP listing anything but nuclear

June 1, 2008 By Rod Adams

I read a lot of business publications. Recently I have decided to begin collecting a selection of the advertisements that I believe support my contention that the effective opposition to nuclear power comes not from the vocal anti-nuclear organizations but from the more subtle activities of the non nuclear energy industry competition.

Below is an example ad from page 67 of the June 9, 2008 issue of BusinessWeek from one of my “favorite” oil companies – BP. This is the company with the green sunburst logo that often tries to call itself Beyond Petroleum, but whose initials really stand for British Petroleum.

I believe that damning with faint praise – or complete shunning of any discussion of nuclear fission, is far more effective in swaying decision makers than anything that Greenpeace, the UCS, or NIRS publishes or says. Take a look at the below and think about what it does for conversation at water coolers in places where energy sources are important. (BTW – if you happen to know what a full page ad in a publication like BusinessWeek costs, I would appreciate you sharing that information with us.)

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About Rod Adams

Rod Adams is an atomic energy expert with small nuclear plant operating and design experience, now serving as a Managing Partner at Nucleation Capital, an emerging climate-focused fund. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., one of the earliest advanced nuclear ventures, has engaged in technical, strategic, political, historic and financial discussion and analysis of the nuclear industry, its technology and policies for several decades. He is the founder of Atomic Insights and host and producer of The Atomic Show Podcast.

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