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Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Blue World – Lake Tahoe

November 18, 2006 By Rod Adams

One of the most beautiful places I have ever visited was Lake Tahoe. While leafing though an airline magazine on my way back from Albuquerque, I noticed that the area’s Visitors Authority had started a new advertising campaign that I thought was really cool, since it fits in with my idea about changing the color for real environmentalists from green to blue.

Check out the scenery at the Lake Tahoe Visitors Authority where the tag line is Step into the Blue.

Here is our contribution to the blue world:


Go Blue.
Go Atomic.

Filed Under: Blue

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About Rod Adams

Rod Adams is an atomic energy expert with small nuclear plant operating and design experience, now serving as a Managing Partner at Nucleation Capital, an emerging climate-focused fund. Rod, a former submarine Engineer Officer and founder of Adams Atomic Engines, Inc., one of the earliest advanced nuclear ventures, has engaged in technical, strategic, political, historic and financial discussion and analysis of the nuclear industry, its technology and policies for several decades. He is the founder of Atomic Insights and host and producer of The Atomic Show Podcast.

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