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    Yesterday I finished reading Seth Godin’s All Marketers are Liars, a fascinating book with terrific advice on how to build markets by being “remarkable”. Godin does not really believe that marketers are liars, he teaches that good marketers are storytellers that use ancient techniques to bond with their customers and meet their needs. The subtitle…

  • Energy supply comparisons in theage.com.au

    A March 5, 2007 article titled Countdown to climate change had some favorable comparisons between nuclear power and other possible new energy sources. Geosequestration is further away and arguably more unsafe than the nuclear option. Its problems include: there is no evidence to show it can be done on a commercial scale; nobody knows what…

  • Fission is the new Fire

    On April 16, 2007, I had the privilege of giving a Tech Talk at the Googleplex in Mountain View California. The title of my talk was Fission is the New Fire. I think that the talk came out pretty well, though I was apparently more nervous than I would have thought I would be. I…

  • Coal and wood waste power plant under discussion in Wise County VA

    Dominion Resources is planning a 585 MWe coal and wood waste fueled power plant in Wise County, in southwest Virginia. The current plans include locally mined coal and wood waste from nearby lumber processing activities. During construction, the plant will employ about 800 people; once it is operating, it will support about 250 coal mining…

  • Response To A Pro-Coal Troll Who Hates It When I Refer to Coal As Dirty

    You have to develop a thick skin in order to operate a blog that covers controversial topics like energy. On Atomic Insights, there is a community of participants that seem to enjoy the discussions and commentary, but there are a few contributors that can get downright nasty in their prose and their attacks on my…

  • Gallup Finds Strong Support for Nuclear, but Lots More Among Men Than Among Women

    Nuclearstreet.com has a good news story about a recent Gallup Poll that shows that 59% of Americans favor the use of nuclear energy, including a 27% segment that “strongly favor” its use. One piece of the survey results that I want to discuss is the following comment about gender differences: Gallup has always found consistent…