Atomic Insights

Atomic energy technology, politics, and perceptions from a nuclear energy insider who served as a US nuclear submarine engineer officer

Pronuclear ads

Future of energy must include nuclear

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On Monday, Feb 24, the Nuclear Energy Institute (NEI) unveiled its Future of Energy advertising campaign with a press conference at the National Press Club.

The campaign will stress four major aspects of nuclear energy that are not as well understood as they should be.

It will talk about the importance of nuclear energy in a diverse portfolio of electricity generation sources, the value of the high quality jobs associated with the industry, the environmental benefits it provides as a clean air source of power generation and the exciting technologies being developed that will enhance nuclear energy’s value in the future.

The campaign features four primary spokespeople, Leslie Dewan, Patrick Moore, Mark Verbeck, and Vicky Bailey. Each of these people approach their advocacy of nuclear energy from different perspectives.
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Fission Fast! – New Slogan Idea For Effective Energy Revolution

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Fission,
FAST!

My creative juices were inspired this morning by an article titled Climate is not a mass movement. The piece comes from Randy Olson, the filmmaker turned scientist who is most famous among my pro-nuclear communication friends as the author of Don’t Be Such a Scientist.

Aside: I wonder how many of the people in my pronuclear social media circles who have strongly advocated for Olson’s work as a science communicator know that he fondly remembers his participation in the “No Nukes” movement and thinks of it as a model for societal change? End Aside.

I found the post from the following tweet from Andy Revkin:

 

After reading Olson’s thought piece, I fired back the following tweets in rapid succession:

 

And

 

Olson is a good communicator and hit on some important concepts in his post, but his science interest is biology, not energy production. There is no doubt that the No Nukes movement contributed to a successful (so far) effort to push the world away from the use of nuclear energy, but there is also no doubt that the success of that movement – along with a whole series of poor decisions made by the people who were building nuclear power plants at the time – have put the world into a dangerous position.

The very danger that Olson wrote about – a changing climate that is being made ever more unstable by the forcing functions associated with an increasing atmospheric concentration of CO2 – could have been avoided by focusing first on science and technology and then on creating slogans aimed at encouraging positive action.
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Proud – but often frustrated – nuclear professional

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Kevan Crawford has published well-written op-ed titled Nuclear power answer to clean energy. He described some nuclear energy’s impressive benefits and compared them to the available alternative power sources, which were exposed as being vastly inferior based on an objective evaluation of their characteristics and limitations. Here is the disclaimer associated with Kevan’s opinion piece. […]

The golden age of nuclear energy

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During a recent discussion on a email list frequented by pro-nuclear activists, we were discussing possible advertising messages that we would like to see from nuclear companies or nuclear industry groups. There is no way that any other fuel or power source can compete with uranium or thorium fission on anything close to a level […]