Dr. Peter Sandman is one of the world’s leading experts on risk communications. He is the author of one of the most referenced texts for practitioners in the field titled Responding to Community Outrage: Strategies for Effective Risk Communications.
After building a profitable consulting business that has provided the resources to send both his children and grandchildren to college, he has reached a stage in life in which his main goal is to share what he has learned with people who can put that knowledge to good use.
As he says in his introduction to Atomic Show #205, the nuclear industry can put his lessons to good use as it seeks to reduce public outrage over incidents and accidents that have caused far less physical harm than the emotional response supports.
Other guests on the show included Margaret Harding, Meredith Angwin, and Suzy Hobbs-Baker. The show format is a little different than most; Peter lectured and then the rest of us asked questions. It is also a bit longer than the average show, but Peter’s full course in outrage management is normally a full day seminar. He condensed his thoughts, but we plan on at least one follow up conversation.
I hope you take the time to listen carefully. My plan is to publish another post later this weekend that attempts to summarize the key points of his talk so we can engage in a meaningful discussion.
If you want to learn more from Peter about risk communications, please visit his web site. You will find the accumulated results of more than 30 years of professional research and practice.