Westinghouse seems intent on taking advantage of the growing capabilities of the internet to distribute effective messages about the value of its products. It may be difficult to explain the benefits of a nuclear reactor producing 1,110 MW of reliable emission-free electricity in a 15 or 30 second TV spot. It might also be difficult to convince decision makers that paying to place those kinds of spots would be worth the cost of the airtime.
Westinghouse has broken the constraints of the 30 second format to produce 5 minutes of high quality video with clear graphics and explanations, used the low cost distribution capabilities of YouTube and convinced me to embed their video without asking for any compensation. Even just one additional sale would justify the costs of several dozen similar efforts.
Congratulations, Westinghouse. Keep up the creative work and keep building those clean nuclear power plants all around the world. I’ll keep embedding the promotional materials as long as you keep making them interesting and uncompromisingly supportive of new nuclear power plant construction.