Finally – A simple, direct, pro-nuclear advertisement

I’ve been complaining about the lack of nuclear energy advertising for a long time. If you visit here regularly, you’ve seen the commercials from Bruce Power. You might even remember the Funkytown themed commercial from Areva. I think this commercial from Westinghouse is in the same league. Please let me know if you see it […]

Read more »

Nuclear costs are higher than they should be – many people like it that way

Nuclear energy in the United States and Europe is far more expensive that it should be. There is plenty of blame to spread; nuclear professionals have to accept some of the responsibility. If you want to do something about the high cost of nuclear energy, it might be best to start with taking the actions […]

Read more »

Pandora’s Promise – bullseye against wrong target

I had an experience this weekend that reinforced my growing understanding that pronuclear advocates have been distracted by the wrong target. Instead of focusing our fire against the people — both outside and inside the industry — who have successfully driven up the cost of nuclear energy to a point at which it is unable […]

Read more »

Pandora’s Promise disrupts assumptions about nuclear energy

If Robert Stone’s primary purpose in creating Pandora’s Promise was to generate discussion about nuclear energy, it appears that he has succeeded. If his underlying purpose was to generate heated and uncomfortable reactions from people who have invested their entire career identity into being a go-to person for a negative comment about nuclear energy for […]

Read more »

Pandora’s Promise Review Roundup

Robert Stone’s Pandora’s Promise has been capturing attention and encouraging people to challenge their personal beliefs and tribal assumptions. Stone’s documentary is a classic “journey of discovery” tale featuring five people who changed their minds about nuclear energy from opposition to support. It takes viewers along the path of knowledge discovery followed by Gwyneth Cravens, […]

Read more »

Nuclear Clean Air Energy – Promotion via Indy Car racing

Since I often point out how infrequently the nuclear industry advertises its clean and exceedingly useful product, I suppose it is only fair for me to point out those occasions when nuclear companies make an effort to communication a clear, concise, memorable, marketing message. Here’s hoping that the encouragement spawns additional efforts!

Read more »

FoE Australia’s Jim Green issues conditional apology

On May 22, I republished a post written by Ben Heard and Geoff Russell for DecarboniseSA titled Green Nuclear Junk. In my introduction to the post, I made the following statement: My goal is to add just a little more pressure on Jim Green — the national antinuclear campaigner for Friends of the Earth, Australia […]

Read more »

Pitching nuclear energy and explaining value of new plant construction

I returned last night from a short vacation to Washington, DC. I am such an atomic geek that my idea of a vacation is to spend a couple of days at the Nuclear Energy Assembly (NEA) in a dim hotel conference room surrounded by a crowd of business leaders, many in dark suits who qualify […]

Read more »

Crash course in outrage management

A couple of days ago, Andrew, an Atomic Insights contributor pointed me to Dr. Peter Sandman, a man who built a career out of helping large organizations improve their ability to communicate about risk. I want to thank Andrew for helping me to put a name to a topic that I’ve been wanting to study […]

Read more »

Mark Lynas describes anti GMO conspiracy to Cornell University

One of the primary reasons I am sharing the above video is that it has an analog in the multi-decade effort to restrict the growth of nuclear technology. Though not the topic of this talk, Mark pointed out the similarity between the anti GMO and antinuclear movements. At minute 15:30 he said: Indeed, in many […]

Read more »

Faces of nuclear energy from Bruce Power

This is the kind of TV spot that we need the public to see at least as often as they see ads for “clean natural gas” or “100 years of energy right under our feet.” I realize that utility leaders have been taught that advertising is a cost with unmeasurable returns. For some odd reason, […]

Read more »