Pitching nuclear energy and explaining value of new plant construction

I returned last night from a short vacation to Washington, DC. I am such an atomic geek that my idea of a vacation is to spend a couple of days at the Nuclear Energy Assembly (NEA) in a dim hotel conference room surrounded by a crowd of business leaders, many in dark suits who qualify […]

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Crash course in outrage management

A couple of days ago, Andrew, an Atomic Insights contributor pointed me to Dr. Peter Sandman, a man who built a career out of helping large organizations improve their ability to communicate about risk. I want to thank Andrew for helping me to put a name to a topic that I’ve been wanting to study […]

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Mark Lynas describes anti GMO conspiracy to Cornell University

One of the primary reasons I am sharing the above video is that it has an analog in the multi-decade effort to restrict the growth of nuclear technology. Though not the topic of this talk, Mark pointed out the similarity between the anti GMO and antinuclear movements. At minute 15:30 he said: Indeed, in many […]

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Faces of nuclear energy from Bruce Power

This is the kind of TV spot that we need the public to see at least as often as they see ads for “clean natural gas” or “100 years of energy right under our feet.” I realize that utility leaders have been taught that advertising is a cost with unmeasurable returns. For some odd reason, […]

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Call them unreliable

Rick Maltese is a creative artist who spent this afternoon creating an amusing parody of the diffuse, weather dependent, unreliable power sources that some think can beat both fossil fuel and nuclear energy. Share Call Them Unreliable widely! PS – Just in case you would like to have a sing along at your next pronuclear […]

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Nuclear energy saves lives

I stumbled across the above video from DNews. Here is how DNews describes itself: DNews is dedicated to satisfying your curiosity and to bringing you mind-bending stories and perspectives you won’t find anywhere else. New videos, twice daily at youtube.com/dnews Though there are some points that could be improved, I think the presenter did a […]

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Dieter Helm – Nuclear saga cannot go on (Leaders must push to a happy ending)

Dieter Helm has generously shared an April 2013 article written for Prospect Magazine titled Stumbling towards crisis. In that article Helm points to US energy decision making as a good example that serves as a contrast to UK energy policy making. He sees chosen path in the UK as almost guaranteeing a crisis. In his […]

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Atomic Show #200 – Celebrating atomic communicators

On March 9, 2006, Shane Brown and I recorded the first episode of The Atomic Show. We formatted the show as a couple of geeks chatting about atomic energy and published it on Cameron Reilly’s The Podcast Network. On March 17, 2013, I hosted and recorded Atomic Show #200 as a roundtable discussion that included […]

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Is an employee buyout a win-win-win solution for Kewaunee Nuclear Power Station?

Dominion’s October 2012 announcement that it is closing the Kewaunee Nuclear Power Plant took the nuclear industry by almost complete surprise. My friends who write about nuclear topics on a regular basis had no clue about the possibility before it was announced. None of the contacts that I have developed over the past few decades […]

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Measuring natural gamma radiation that human bodies have evolved to handle

Communicating complex subjects is often easier in person or on video. As one of my visually oriented friends likes to say, if a picture is worth a thousand words, a good quality video can be worth 30,000 words per second. Here is a clear, short video that shows how natural gamma radiation surrounds us all […]

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Coal down, nuclear up – punchy ads from Bruce Power

Warning – these ads from Bruce Power might offend those who make their living by selling coal, financing coal, transporting coal, burning coal, mining coal, or selling systems that attempt to make coal cleaner. The general theme of the series is: We’re proud to be nukes! Supplying clean, affordable, reliable nuclear power that empowers prosperity […]

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