I had an experience this weekend that reinforced my growing understanding that pronuclear advocates have been distracted by the wrong target. Instead of focusing our fire against the people — both outside and inside the industry — who have successfully driven up the cost of nuclear energy to a point at which it is unable…
If Robert Stone’s primary purpose in creating Pandora’s Promise was to generate discussion about nuclear energy, it appears that he has succeeded. If his underlying purpose was to generate heated and uncomfortable reactions from people who have invested their entire career identity into being a go-to person for a negative comment about nuclear energy for…
Robert Stone’s Pandora’s Promise has been capturing attention and encouraging people to challenge their personal beliefs and tribal assumptions. Stone’s documentary is a classic “journey of discovery” tale featuring five people who changed their minds about nuclear energy from opposition to support. It takes viewers along the path of knowledge discovery followed by Gwyneth Cravens,…
Since I often point out how infrequently the nuclear industry advertises its clean and exceedingly useful product, I suppose it is only fair for me to point out those occasions when nuclear companies make an effort to communication a clear, concise, memorable, marketing message. Here’s hoping that the encouragement spawns additional efforts!
On May 22, I republished a post written by Ben Heard and Geoff Russell for DecarboniseSA titled Green Nuclear Junk. In my introduction to the post, I made the following statement: My goal is to add just a little more pressure on Jim Green — the national antinuclear campaigner for Friends of the Earth, Australia…
I returned last night from a short vacation to Washington, DC. I am such an atomic geek that my idea of a vacation is to spend a couple of days at the Nuclear Energy Assembly (NEA) in a dim hotel conference room surrounded by a crowd of business leaders, many in dark suits who qualify…
A couple of days ago, Andrew, an Atomic Insights contributor pointed me to Dr. Peter Sandman, a man who built a career out of helping large organizations improve their ability to communicate about risk. I want to thank Andrew for helping me to put a name to a topic that I’ve been wanting to study…
About a week ago, ANS Nuclear Cafe shared the below video from Ontario Power Generation as part of their Friday Matinee series of videos. It’s pretty good and worth sharing here. If you wonder why I am taking the easy road out today and not writing very much, I suggest that you visit ANS Nuclear…
One of the primary reasons I am sharing the above video is that it has an analog in the multi-decade effort to restrict the growth of nuclear technology. Though not the topic of this talk, Mark pointed out the similarity between the anti GMO and antinuclear movements. At minute 15:30 he said: Indeed, in many…
This is the kind of TV spot that we need the public to see at least as often as they see ads for “clean natural gas” or “100 years of energy right under our feet.” I realize that utility leaders have been taught that advertising is a cost with unmeasurable returns. For some odd reason,…
Rick Maltese is a creative artist who spent this afternoon creating an amusing parody of the diffuse, weather dependent, unreliable power sources that some think can beat both fossil fuel and nuclear energy. Share Call Them Unreliable widely! PS – Just in case you would like to have a sing along at your next pronuclear…
I stumbled across the above video from DNews. Here is how DNews describes itself: DNews is dedicated to satisfying your curiosity and to bringing you mind-bending stories and perspectives you won’t find anywhere else. New videos, twice daily at youtube.com/dnews Though there are some points that could be improved, I think the presenter did a…